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For men whose chat-up lines aren't working, it could simply be a case of bad timing. Psychologists have determined that women are most likely to give their phone number to a male stranger when they are likeliest to get pregnant.
Researchers recruited handsome young men to experimentally hit on women on a street corner to determine whether fertility affects receptivity to male advances.
Large amounts of research have shown that women are more responsive to masculine voices, faces, and odours when they're fertile, but no studies have probed the obvious outcome of such inclinations, says Nicolas Guéguen, a psychologist at the University of South Brittany, France.
"These studies did not focus on women's behaviour. It's the first study to test the role of the menstrual cycle on courtship request, in a real social context and not in laboratory," he told New Scientist.
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